The New Standard
208 Gould Hall Box 355720.
Seattle, WA 98195-5720

The NEW STANDARD, founded in 2010 by Alessandro Mason, designer and architect, and Alice Cazzolato, psychologist, develops projects ranging from design, architecture and craftsmanship in collaboration with institutions, companies and other realities.

The NEW STANDARD, founded in 2010, develops design and research projects with attention to the context, resources, sustainability of materials and circular development processes. The working method involves a collaborative approach in all phases, from design to implementation, and a close relationship with institutions, companies, realities active in the territories.

PRINCIPLE

We love the free flow approach when working and embrace the playful mind. We are drawn to clients with a conscience and brands with big hearts.

TNS
From concept to completion, we guide you every step of the way, ensuring a seamless process and stunning results that exceed your expectations. Our dedication to craftsmanship, attention to detail, and unwavering commitment to client satisfaction are the hallmarks of our practice.
MANIFESTO

Every line, every curve, every space is a masterpiece in the making. We believe in the power of design to shape the way we live, work, and play.

About

At NewStandard, we don't just design buildings; we craft experiences. Our architecture isn't just about walls and roofs; it's about weaving dreams into reality, transforming spaces into narratives, and creating environments that inspire, evoke emotion, and leave an indelible mark on those who inhabit them. With a passion for innovation and a commitment to excellence, our team of visionary architects, designers, and creatives collaborate tirelessly to bring your vision to life. Whether it's a sleek, contemporary residence, a cutting-edge commercial complex, or a timeless cultural landmark, we approach each project with fresh eyes and boundless imagination.

We believe in the power of design to shape the way we live, work, and play. That's why we embrace sustainability, harnessing the latest technologies and techniques to minimize our environmental footprint while maximizing the beauty and functionality of our creations.

INTERIOR

Every line, every curve, every space is a masterpiece in the making. We believe in the power of design to shape the way we live, work, and play.

RETAIL SPACE
RESIDENTIAL
HOUSEWARE
Index / Archives
INDEX

The NEW STANDARD, founded in 2010 by Alessandro Mason, designer and architect, and Alice Cazzolato, psychologist, develops projects ranging from design, architecture and craftsmanship.

(A)
2022
The New Standard x Karim Khasim
Berlin (GR)
Furniture
2022
The New Standard x IKEA
Milan (IT)
Commercial
2022
The New Standard x Stanza
Singapore (SG)
Retail
2022
The New Standard x FLOYD
Brisbane (AU)
Houseware
2022
The New Standard x Barkley Inst.
London (UK)
Public Space
(A)
2022
The New Standard x Hugos
Berlin (GR)
Furniture
2022
The New Standard x Interka
Milan (IT)
Commercial
2022
The New Standard x Stanza
Singapore (SG)
Retail
(A)
2022
The New Standard x Kultura
London (UK)
Architecture
No matter the scale or scope of your project, we're dedicated to providing personalized attention and expert guidance every step of the way. Let's turn your dreams into reality. Reach out to us today and let's create something extraordinary together.