
The NEW STANDARD, founded in 2010, develops design and research projects with attention to the context, resources, sustainability of materials and circular development processes. The working method involves a collaborative approach in all phases, from design to implementation, and a close relationship with institutions, companies, realities active in the territories.
We love the free flow approach when working and embrace the playful mind. We are drawn to clients with a conscience and brands with big hearts.
Every line, every curve, every space is a masterpiece in the making. We believe in the power of design to shape the way we live, work, and play.
At NewStandard, we don't just design buildings; we craft experiences. Our architecture isn't just about walls and roofs; it's about weaving dreams into reality, transforming spaces into narratives, and creating environments that inspire, evoke emotion, and leave an indelible mark on those who inhabit them. With a passion for innovation and a commitment to excellence, our team of visionary architects, designers, and creatives collaborate tirelessly to bring your vision to life. Whether it's a sleek, contemporary residence, a cutting-edge commercial complex, or a timeless cultural landmark, we approach each project with fresh eyes and boundless imagination.
We believe in the power of design to shape the way we live, work, and play. That's why we embrace sustainability, harnessing the latest technologies and techniques to minimize our environmental footprint while maximizing the beauty and functionality of our creations.
Every line, every curve, every space is a masterpiece in the making. We believe in the power of design to shape the way we live, work, and play.
The NEW STANDARD, founded in 2010 by Alessandro Mason, designer and architect, and Alice Cazzolato, psychologist, develops projects ranging from design, architecture and craftsmanship.








